Small Businesses are best placed to build brands that create great customer...
More than ever branding is about being human, real and having a meaningful connections with your customers. To have a brand it was assumed you needed to be a big company. Not so. Everyone has a brand...
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Are you talking all about you, AGAIN?
When I look at your website can I tell that you get me? I mean if you really understand my needs, or is it all about you? I am not interested in all about you. The problem with the majority of websites...
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Is your content a commodity? Why you need to think like a producer.
“Marketing is broken. Social media won’t save it. Online ads won’t reinvent themselves. Google’s acquiring. Public relations is changing. The music industry is reinventing itself. The movie business is...
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Are you loved? Loveworks helps you discovers the path to brand love.
Brian Sheehan is the author of Loveworks a great book that talks of the emotional commitment your customers and employees need to feel to belong to a group that love your brand. Loveworks features 20...
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What is your why and how understanding it can give you a better business life.
Simon Sinek first introduced the concept with his take Startwithwhy. He explained to us the concept of understanding why we do something is more important than the how or what and that really...
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